Search is changing faster than ever before. For decades, Search Engine Optimization (SEO) was the cornerstone of digital visibility. Brands optimized Google’s ranking algorithms, trying to appear at the top of the traditional “ten blue links” search results. But the rise of generative AI tools like ChatGPT, Google’s Gemini, Perplexity, and Microsoft Copilot is transforming...
Optimizing for AI Search: What Is Generative Engine Optimization (GEO)?
